Creator & Community Program Lead — Grok Imagine
Job description
<div class="content-intro"><p><span style="font-family: arial, helvetica, sans-serif;">SpaceXAI’s mission is to create AI systems that can accurately understand the universe and aid humanity in its pursuit of knowledge. </span><span style="font-family: arial, helvetica, sans-serif;">Our team is small, highly motivated, and focused on engineering excellence. This organization is for individuals who appreciate challenging themselves and thrive on curiosity. </span><span style="font-family: arial, helvetica, sans-serif;">We operate with a flat organizational structure. All employees are expected to be hands-on and to contribute directly to the company’s mission. Leadership is given to those who show initiative and consistently deliver excellence. Work ethic and strong prioritization skills are important. </span><span style="font-family: arial, helvetica, sans-serif;">All employees are expected to have strong communication skills. They should be able to concisely and accurately share knowledge with their teammates.</span></p></div><h3 data-pm-slice="1 1 []"><span style="font-family: arial, helvetica, sans-serif;">ABOUT THE ROLE:</span></h3>
<p>The Imagine Product team is redefining AI-driven media experiences for Grok users worldwide. In this role, you’ll build the communications system that meets creators where they are: public proof of what Grok Imagine can do, programs that show creators how it makes them faster, more cost-efficient, or more ambitious, and a community that runs from individual makers to production houses. The job is to move the brand from talking about itself to making other people talk about it — through proof, craft, and community. If you’re a hands-on communicator who can turn product capability into credible stories, repeat advocates, and a feedback loop back into the product, this is your opportunity to make a lasting impact.</p>
<h3><span style="font-family: arial, helvetica, sans-serif;">RESPONSIBILITIES:</span></h3>
<ul>
<li>Own creator and community communications strategy for Grok Imagine — plan and execute outreach that turns product capability into visible proof, creator adoption, and durable brand affinity.</li>
<li>Build and ship product-showcase content across owned channels.</li>
<li>Design and run influencer programs as two distinct motions: awareness partners who put Grok Imagine in front of volume, and craft partners.</li>
<li>Build relationships with production houses, studios, and in-house creative teams. Get Grok Imagine into real editorial and post-production pipelines, and run a two-way channel so professional workflow feedback reaches the product.</li>
<li>Manage external production when in-house capacity is not enough — bidding, contracts, workflow, and quality control — in close partnership with creative leads who set the taste bar for anything that ships under Grok’s name.</li>
<li>Track how competing AI media products talk to creators and professionals. Build the measurement that shows which communications work actually drives adoption, and that can support investment in the work.</li>
</ul>
<h3><span style="font-family: arial, helvetica, sans-serif;">BASIC QUALIFICATIONS:</span></h3>
<ul>
<li>Proven experience leading communications, creator partnerships, or community programs for a consumer or creator-facing product, including shipped showcases, tutorials, case studies, or creator programs that moved people from curiosity to practice.</li>
<li>Hands-on operator: you can write a brief, run outreach, ship a content calendar, manage a vendor, and stand up a curation and rights-clearance pipeline without a large team underneath you.</li>
<li>Experience working with creators, influencers, or professional media practitioners, and judgment about which voices confer reach versus which confer credibility.</li>
<li>Excellent written and verbal communication; you can be precise with internal partners and compelling with external audiences.</li>
<li>Strong editorial judgment and a clear standard for what can go out under the brand.</li>
<li>Comfort operating in a small, high-velocity team alongside product, research, design, and engineering.</li>
</ul>
<h3><span style="font-family: arial, helvetica, sans-serif;">PREFERRED SKILLS AND EXPERIENCE:</span></h3>
<ul>
<li>Background in AI-driven media, generative tools, or adjacent creative software.</li>
<li>Experience running both broad-reach influencer programs and credibility-building partnerships with working professionals.</li>
<li>Familiarity with production, post-production, or studio workflows — and how new tools actually enter them.</li>
<li>Experience managing agencies or production vendors end to end.</li>
<li>Analytics-informed content practice: using performance data to set cadence, format mix, and spend.</li>
<li>Demonstrated taste in visual and motion media, and a point of view on what makes generative work look professional rather than novel.</li>
<li>Prior work moving a product’s public perception from novelty to working tool.</li>
</ul>
<h3><span style="font-family: arial, helvetica, sans-serif;"><strong>COMPENSATION AND BENEFITS:</strong></span></h3>
<p>$140,000 - $196,000 USD</p>
<p><span style="font-family: arial, helvetica, sans-serif;">Base salary is just one part of our total rewards package at xAI, which also includes equity, comprehensive medical, vision, and dental coverage, access to a 401(k) retirement plan, short & long-term disability insurance, life insurance, and various other discounts and perks.</span></p>
<h3><strong>ITAR REQUIREMENTS:</strong></h3>
<ul>
<li>To conform to U.S. Government export regulations, applicant must be a (i) U.S. citizen or national, (ii) U.S. lawful, permanent resident (aka green card holder), (iii) Refugee under 8 U.S.C. § 1157, or (iv) Asylee under 8 U.S.C. § 1158, or be eligible to obtain the required authorizations from the U.S. Department of State. Learn more about the ITAR <a href="https://www.pmddtc.state.gov/?id=ddtc_kb_article_page&sys_id=24d528fddbfc930044f9ff621f961987">here</a>. </li>
</ul><div class="content-conclusion"><p><em>SpaceXAI is an equal opportunity employer. For details on data processing, view our </em><em><a href="https://x.ai/legal/recruitment-privacy-notice" target="_blank">Recruitment Privacy Notice</a>.</em></p></div>