Marketing Manager

Job description

Position Overview
The Marketing Manager will be responsible for planning, executing, and overseeing the local marketing strategy in Mexico and Central America, ensuring alignment with NBCUniversal’s commercial and brand objectives. This role emphasizes leadership and local accountability, budget management, and coordination with regional teams to guarantee that local marketing initiatives deliver measurable impact and results.
Key Responsibilities
• Define local strategy : Develop marketing plans tailored to Mexico and Central America, considering cultural and market-specific factors.
• Budget management : Administer and optimize marketing resources to maximize return on investment in local campaigns.
• Supervise promotional activities : Approve and monitor campaigns in Mexico and Central America, ensuring alignment with commercial objectives.
• Affiliate and partner relations : Manage marketing assets, negotiate and maintain partnerships, and implement cooperative campaigns.
• Local market analysis : Assess trends and competition in Mexico and Central America, generating insights to support strategic decisions.
• Executive reporting : Present results and KPIs to the regional leadership team, with recommendations specific to the local market.
• Digital innovation : Implement digital initiatives and CRM strategies adapted to Mexican and Central American consumers.
Main Requirements
• Residence in Mexico City.
• Bachelor’s degree: marketing, communications, advertising, commercial areas.
• Minimum of 5 years of experience in marketing roles within entertainment, media, consumer goods, or communication agencies.
• Proven experience in leadership and project management in Mexico and Central America.
• Experience in managing and distributing marketing assets.
• Degree in Marketing, Communications, Advertising, Business Administration, or related fields.
• Advanced English proficiency is essential.
• High level of proficiency in Microsoft Office (Outlook, Word, Excel, PowerPoint), Canva, Monday.com, Allocadia, Sharepoint, etc.
Qualifications
Desired Characteristics
• Experience working in Marketing area in telecommunications, advertising, marketing, Pay tv or Entertainment industry
• Management of marketing budgets
• Organized and high attention to detail
• Oriented 100% to profitability marketing
• Ability to multitask in a fast-paced work environment
• Strong verbal and written communication skills
• Self-starter and proactive
• Experience with quotes and work with providers of special events, POP material, premiums and merchandising
• Ability to build multi-level relationships with clients and partners
• Team player
• Collaboration oriented
• Knowledge in commercial area
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.
About the Company
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.