Portfolio Messaging Strategist

Job description

Intelligence Center X is Siemens' platform for the agentic enterprise
The next wave of enterprise software isn't about writing more code — it's about giving organizations the tools to combine trusted data, AI, and applications into systems that can reason and act on their own. Intelligence Center X delivers that today, through five capabilities — an Enterprise Knowledge Graph, AI/ML, agentic application development, orchestration, and governance — that together move enterprises from static software to intelligent, autonomous systems.
For the customers we serve, that shift shows up in very concrete ways: engineers and data leaders who can finally find and trust the data buried across decades of enterprise systems; teams that go from idea to working application in days instead of quarters; and AI initiatives that move out of pilot purgatory and into production because the underlying data and governance can actually support them. Whether you're building this platform, proving its value to customers, or bringing it to market through our partner ecosystem, your work directly drives those outcomes for some of the most complex organizations in the world.
This is one of the most ambitious enterprise AI platforms in the market — built on decades of deep domain expertise across industries as varied as manufacturing, banking, insurance, financial services, and healthcare, and already running in production at real scale for organizations with some of the most demanding data and compliance requirements in the world. If you want to work at the intersection of enterprise AI, knowledge graphs, and agentic applications — with real customers and real production stakes, across nearly every major industry — this is where that work is happening.
Portfolio Messaging Strategist
Role Overview
Siemens Digital Industries Software is seeking a Portfolio Messaging Strategist to define, govern, and operationalize the executive narrative for Siemens’ industrial agentic orchestration system, Intelligence Center X.
This highly visible role sits at the intersection of Product Marketing, Content Marketing, and Corporate Communications. We are looking for a strategic storyteller who can transform a complex portfolio of technologies into a clear, differentiated, and customer outcome-driven narrative. You will shape how Siemens leadership communicates the value of industrial AI, agentic systems, data and knowledge foundations, intelligent applications, and workflow orchestration across executive presentations, industry and corporate events, analyst engagements, and customer forums.
The ideal candidate is a product marketer with executive communications expertise who can capture product strategy, simplify technical complexity, and architect compelling executive storytelling. Success in this role requires exceptional judgment, strong stakeholder management skills, and the ability to influence across a global, matrixed organization.
Key Responsibilities
Portfolio Narrative Strategy & Governance
Define and continuously evolve the master narrative for Intelligence Center X and the broader portfolio.
Build narrative frameworks grounded in customer challenges, differentiated product value, market dynamics, and Siemens’ industrial expertise.
Establish messaging architecture, proof points, terminology, and storytelling standards that connect:
Corporate vision
Portfolio positioning
Product messaging
Industry use cases
Customer outcomes
Ensure narrative consistency across executive and leadership communications.
Identify messaging gaps, inconsistencies, or competing narratives and drive alignment to maintain a focused, credible, and differentiated market position.
Executive Storytelling & Communications
Lead the strategic development of executive keynotes, high-profile presentations, customer events, analyst engagements, and executive communications related to Intelligence Center X and industrial AI.
Partner with senior executives, product leaders, and subject matter experts to transform complex strategies and technical innovations into compelling, audience-specific stories.
Define presentation storylines, narrative arcs, supporting proof points, visual direction, customer examples, and calls to action.
Create scalable executive storytelling processes, including:
Briefing frameworks
Content governance
Speaker preparation
Message rehearsals
Post-event content repurposing
Customer & Product-Led Narrative Development
Develop deep expertise in portfolio capabilities, product roadmaps, technical architecture, customer adoption models, competitive positioning, and strategic ecosystems.
Translate complex concepts such as:
Industrial data platforms
Knowledge graphs
AI and machine learning lifecycle management
Low-code development
Agentic workflows
Governance frameworks
Human-AI collaboration into clear customer value propositions.
Collaborate with Product Management, Product Marketing, Solutions Marketing, and Sales teams to connect narrative claims to measurable business outcomes and technical proof.
Ensure portfolio stories consistently answer:
What problem does this solve?
Why does it matter now?
Why Siemens?
How does it work in the real world?
What outcomes can customers expect?
Cross-Functional Leadership & Influence
Build trusted relationships across Siemens businesses, product organizations, marketing functions, industry teams, regions, and strategic partners.
Lead narrative reviews and decision-making forums to drive alignment and resolve competing priorities.
Balance speed, rigor, and strategic judgment when making messaging decisions.
Coach executives, product marketers, and go-to-market leaders on:
Customer-first storytelling
Message hierarchy
Narrative discipline
Executive presentation best practices
Qualifications
Required Experience
10+ years of experience in Product Marketing, Strategic Marketing, Portfolio Marketing, Brand Strategy, Communications, or a related discipline.
Experience within enterprise software, industrial technology, AI, data platforms, automation, cloud technologies, or platform businesses.
Demonstrated success defining category, platform, or portfolio narratives that improved market understanding, strengthened differentiation, and supported go-to-market execution.
Extensive experience developing executive keynotes, leadership presentations, and high-visibility communications.
Skills & Competencies
Exceptional storytelling, writing, editing, and presentation development skills.
Strong product marketing acumen with the ability to synthesize:
Market trends
Customer needs
Product capabilities
Competitive dynamics
Proof points into a compelling strategic narrative.
Ability to engage deeply with technical products while translating complexity into clear business value without losing credibility.
Proven ability to influence senior leaders and align cross-functional stakeholders in a global, highly matrixed environment.
Strong executive presence, communication skills, and stakeholder management capabilities.
Why Join Us?
This role offers a unique opportunity to shape how Siemens communicates its vision for industrial AI and agentic orchestration. You will help define the narrative behind one of Siemens’ most strategic growth initiatives while partnering directly with senior leaders, product innovators, and market-facing teams to influence customers, analysts, and industry audiences worldwide.