Senior Manager, Ads Channel & Partnerships, APAC

Job description

Netflix is one of the world's leading entertainment services, with over 300 million paid memberships in over 190 countries enjoying TV series, films and games across a wide variety of genres and languages. Members can play, pause and resume watching as much as they want, anytime, anywhere, and can change their plans at any time.
About the Role
Netflix Ads in APAC is building a programmatic-first business. Demand-side platforms (DSPs) are the primary route to scale, and Sales Solutions is the team that turns those partnerships into revenue. We are hiring a Senior Manager to lead the Ads Partnerships team and to personally own Greater China Export partnerships.
This is a player-coach role. As the coach, you will manage the Partner Managers in Korea, Australia, Japan and Southeast Asia, who work with DSPs, data and measurement providers, and agency holding companies in their markets, and you will set the regional partnership strategy. As the player, you will personally own the Greater China Export partner book. Today the team’s work is centred on DSPs. As APAC extends its Emerging Business model, the scope will broaden to resellers, aggregators, agencies and other demand-generation partners, and the role will become the single owner of how partners drive revenue across the region.
You will sit within a combined Sales Solutions and Measurement team, working daily with Measurement, Tech Integrations, Product, Sales and Business Operations. The team is in build mode, so you will shape the playbook as well as run it.
What You Will Do:
1. Drive Greater China Export revenue through partners (player)
• Own the Greater China Export partner book personally, building and running the partnerships, agencies and DSP routes that bring Greater China-based advertisers to Netflix for campaigns in international markets, and be accountable for the revenue they deliver.
• Negotiate and run Joint Business Plans (JBPs) with the DSPs and partners that serve Greater China Export demand, setting enablement, lead-list alignment, incentives and shared targets. Set the standard for the JBPs your team runs in Korea, Australia, Japan and Southeast Asia.
• Design and execute co-sell motions with DSP commercial teams and agencies, such as agency enablement sessions, seasonal promotions and incentive programs, to activate non-direct and incremental demand.
• Be the senior escalation point for complex partner questions and for any partner conversation that needs regional leadership.
2. Lead and grow the team (coach)
• Manage and develop the Partner Managers in Korea, Australia, Japan and Southeast Asia. Set clear market and partner priorities, agree individual goals, give regular and candid feedback and ensure thoughtful team succession planning.
• Allocate team capacity between core sales support, strategic DSP work and Emerging Business demand generation, and make the trade-offs explicit.
• Hire and onboard. Help shape the team as a new headcount is approved, including future market and channel coverage.
• Create the operating rhythm: partner tiering, KPIs, QBR cadence, pipeline reviews and shared playbooks that every Partner Manager uses.
3. Set partnership strategy and own the economics
• Define the APAC partnership strategy across DSPs, data and clean room providers, measurement providers and, over time, resellers and aggregators, in line with the programmatic-first and revenue goals of Sales Solutions.
• Own the financial health of partnership investments. Build ROI models, track spend against return, and make sure every deal is structured for sustainable value.
• Build business cases for new partners and new markets, including where local DSPs and data providers are still maturing.
• Manage the full partnership lifecycle from evaluation and due diligence through contracting and onboarding (with Business Operations and Legal) to performance optimisation and renewal.
4. Build the channel for Emerging Business
• Extend partner coverage beyond DSPs to resellers, aggregators, agencies and other demand-generation partners that reach advertisers Netflix does not cover directly. Run the evaluation, selection and terms for these partners.
• Make Partner Managers the named support model for every Emerging Business partner and advertiser, working with the lead-management agent and APIs based solution so that growth comes from product and partner coverage, not added headcount.
• Keep the channel clean: conflict-free, objective lead lists, clear account ownership across DSP, reseller and direct routes, and a clear graduation path to Enterprise or NAL coverage as accounts grow.
5. Connect partners to Product, Measurement and Sales
• Turn market and partner needs into product input. Make the business case to Product for integrations, feature parity and measurement requirements, and help prioritise a crowded roadmap.
• Work with Measurement and Tech Integrations so that DSP partnerships come with credible measurement, data clean room and API options.
• Enable the local sales teams in each market on partner capabilities and how to sell through them.
• Represent APAC in global partnership forums, so regional needs are built into the Ads ecosystem.
What Success Looks Like
• Programmatic revenue from the partner channel grows against plans in Korea, Australia, Japan and Southeast Asia, and Greater China Export revenue from your own book meets its goals.
• Active JBPs or equivalent agreements are in place with the priority DSPs, with executed co-sell plans and agreed lead lists.
• Every Partner Manager has a defined market, partner tiering, KPIs and a named backup, and the team is hitting its goals.
• A tested channel playbook exists for resellers and aggregators, with the first partners signed and performing.
• Product and Measurement partners see APAC input shaping roadmap priorities.
Key Requirements
• Hands-on experience in the Greater China Export advertising business (required), including working with China-based brands, agencies or platforms to run campaigns in international markets.
• Extensive commercial experience in digital media, ad tech, programmatic or channel and partner sales, with a record of scaling revenue through partners.
• 3+ years managing people, and the ability to coach experienced individual contributors across several markets and cultures.
• Deep understanding of the programmatic ecosystem (DSPs, SSPs, data and clean room platforms) and how DSP commercial models and joint business plans work.
• Experience negotiating complex partner agreements and building ROI models and business cases.
• Ability to bridge technical and commercial conversations and to influence senior partner executives and global internal stakeholders.
• Working knowledge of privacy-first advertising and data protection frameworks across APAC markets.
• Comfort with ambiguity and building: you can create structure where there is no playbook, and you stay hands-on while leading.
• Experience with resellers, aggregators, agency channels or SMB and long-tail advertising is a strong plus.
• Professional working proficiency in Mandarin is preferred to support Greater China Export partner relationships; additional APAC language skills (Japanese, Korean) are a plus
Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner.
We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.